Our mission is to make rock and roll the #1 musical genre in the world!

Profits from most established guitar brands go to the pockets of private equity firm's shareholders. At Baldwin Guitars, we have no corporate overlords and we put everything we can back into the thriving music scenes and exceptional artists we work with!

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To us: guitars are a tool to serve the music not pieces of art that can distract from it. The perfect guitar is one that doesn't get in the way of a great song, or take attention away from a great performance. The perfect guitar makes you want to play guitar and start a band with your friends. 

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Our guitars are subtly different in ways that help them accomplish our goal by making them easier to play with raw emotion. 

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Check out our playlist of songs and artists we love here.

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Check out our blog and music reviews here.

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The Baldwin Guitars brand can be distilled down to this: Plug in. Turn up. Rock out. 

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Come join us.